By Sloan Eddleston VP, Walmart eCommerce Strategy & Business Operations | September 22, 2017
What’s for dinner? There’s nothing in my fridge that I want to eat. How am I going to find time to go grocery shopping?
Shopping for groceries can be a hassle for my busy family. We need to make the time to go to the store, make sure we find everything on our list (and a few things that likely weren’t), lug them home and then put them away. Sometimes this can be a fun trip, but more often, we’re either pressed for time or, worst of all, can’t make the trip, leaving us with an empty fridge that has us munching on unhealthy snacks, instead of our typical fresh fruit, vegetables and yogurt.
So we asked the question: what if Walmart could help busy families like mine ensure my fridge was always well-stocked? What if we created a service that not only did my grocery shopping and brought everything to my home, but even went so far as to put it directly into my fridge? And, what if it was even more convenient because this “in-fridge delivery” happened while I was at work or off doing other things?
In setting out to solve this challenge, we’re excited to be testing new delivery ideas with companies like August Home. As one of the leading providers of smart locks and smart home accessories, they’re a great partner to test these new concepts, like delivering packages inside customers’ homes and putting groceries away in their refrigerators.
Here’s how the test will work: I place an order on Walmart.com for several items, even groceries. When my order is ready, a Deliv driver will retrieve my items and bring them to my home. If no one answers the doorbell, he or she will have a one-time passcode that I’ve pre-authorized which will open my home’s smart lock. As the homeowner, I’m in control of the experience the entire time – the moment the Deliv driver rings my doorbell, I receive a smartphone notification that the delivery is occurring and, if I choose, I can watch the delivery take place in real-time. The Deliv associate will drop off my packages in my foyer and then carry my groceries to the kitchen, unload them in my fridge and leave. I’m watching the entire process from start to finish from my home security cameras through the August app. As I watch the Deliv associate exit my front door, I even receive confirmation that my door has automatically been locked.
When I enter my house later that day, it’s like magic– the items I purchased from Walmart.com are waiting for me, and my groceries are nice and cool in the fridge, as if they never left their display in the store. And the best part is that I didn’t even have to unpack anything. Think about that – someone else does the shopping for you AND puts it all away. Clearly this adds more convenience to the day-to-day, but it makes the unexpected easier, too. Imagine planning a last-minute get-together and having everything you need to entertain already waiting for you inside your fridge. Or maybe you think during lunch at work that you’d like to surprise your spouse by making dinner, but don’t have time to run to the store. In the future, you could order on Walmart.com and start cooking minutes after you walk through the door.
We’re excited to be running this test in Silicon Valley with a small group of August Home customers, all of whom have opted-in to participate in testing this new concept. And we want to do more in the future by delivering groceries and other orders in whatever location works best for our customers – inside the house for some and in the fridge/freezer in the garage for others. The possibilities are endless, and we look forward to exploring how we can further serve our customers’ needs.
These tests are a natural evolution of what Walmart is all about – an obsession in saving our customers not just money but also time, making our customers’ lives easier in the process. What might seem novel today could be the standard tomorrow. This may not be for everyone – and certainly not right away – but we want to offer customers the opportunity to participate in tests today and help us shape what commerce will look like in the future.